HELLO! AND WELCOME to The Social Needia! A Cape Town based lifestyle blog and a social media & content creation mini-company. I thought I’d introduce myself again as I haven’t done one of these sorts of posts in a while!
Born & Bred Capetonian. Perpetual Tea Drinker. Self-Proclaimed Foodie. Newbie Vegan. Wanderlust Sufferer. Potential Marathon Runner.
When we’re set free into the beautiful world again, find me at open-air markets, ice-cold rosé in hand, snackin’ on avo-filled sushi – living my best life! But for now, while this is our ‘new normal’, I’ll be getting my heart racing with brisk morning walks around the Deep South of Cape Town and spending more time in the kitchen than your average millennial.
I have a serious case of wanderlust, and travel whenever I get the chance, local, international, wherever – I’m ready. There’s nothing better than arriving somewhere new and eating something amazing – what an adventure! Travel highlights so far have been living in Mumbai for a couple of months, a holiday to Manhattan / New York with my sister and visiting family in The United Arab Emirates. I’ve also been lucky enough to travel around South Africa – and have visited all of the 9 provinces in our amazing country.
I worked on the ground in the restaurant industry for 10 years, so I know a little bit about making food magic. I’ve dubbed myself a foodie. Albeit a vegetarian (and newly vegan) foodie – food obsessed nonetheless. Luckily, my meat-loving partner enjoys experimenting with new places as much as I do, so we always get a good overall feeling of a venue.
I live in one of the most picturesque places on EARTH! The Deep South of Cape Town, South Africa. Gustav, my incredible, life partner/boyfriend, and I live in Fish Hoek with our two adorable cats, Chuck (AKA Charlie-Parker Cooper-James Kipling) and Joey (Joseph Cat Kipling AKA ‘Gogs’ AKA Goggolicious). And life is truly beautiful!
ABOUT MY WORK LIFE
I am a social media ADDICT! Some would say I’m obsessed, but I say connected! Having worked in digital marketing since it became a ‘thing’, we’ve grown up together and I certainly feel that social media is a part of my genetic make-up.
After graduating with my BA in Fashion Design at FEDISA, I opened my own (VERY on trend at the time) clothing label called THEFT and produced really fun & trendy casual wear for a year. When I got the call to work (and live) in Mumbia in India, at one of the world’s most incredibly hotels – I made the hard decision to shut down production and call it one amazing experience!
Arriving home from India, I was looking for change in my life. I jumped back into the service & restaurant industry which inevitably threw me into my career in social media and digital marketing. From working in the marketing team at one of Cape Town’s most prestigious beach clubs to interning at a really fun & exciting fashion magazine to brand management at an awesome tourism-industry-based digital marketing agency – I’ve seen and done it all in the social media game.
The Social Needia started out as a lifestyle blog after my fashion magazine internship rebooted my love for writing and beautiful images. After 4 years in the content creation and marketing game, I have stepped it up and launched my own ‘Social Media & Content Creation’ mini-company!
I’m happy to work with local and international brands that are looking for simple content creation or reviews or if you’re looking for social media marketing and management on the smaller scale – including travel, beauty, food and lifestyle brands.
STAY GOLDEN x